Challenge
Park managers at Grand Canyon National Park face ongoing challenges in encouraging visitors to stay on designated trails, a crucial practice for visitor safety and minimizing erosion. While research on persuasive messaging strategies has advanced, the specific role of graphic design in effectively capturing attention and motivating behavioral adherence remains underexplored. This study aimed to evaluate whether graphic design elements, such as color, typography, and imagery, could enhance the effectiveness of signage in promoting trail stewardship and influencing visitor behavior.
CONSERVATION COMMUNICATION COLLABORATIVE