https://cccolab.org CC CO–LAB Mon, 23 Sep 2024 18:11:11 +0000 https://cccolab.org en https://cccolab.org/Projects Mon, 23 Sep 2024 18:11:06 +0000 CC CO–LAB https://cccolab.org/Projects https://cccolab.org/Main Mon, 23 Sep 2024 18:11:07 +0000 CC CO–LAB https://cccolab.org/Main Improving conservation communication efficacy and engagement&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; WHAT WE DO Signage Design &amp; Research Prototyping &amp; Testing Messaging Design Data Collection Visitor Use Surveying &amp; Observation Workshops on Signage Design ︎ https://cccolab.org/FEATURE-WORK-1 Mon, 23 Sep 2024 18:11:08 +0000 CC CO–LAB https://cccolab.org/FEATURE-WORK-1 FEATURED WORK&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Designing transdisciplinary interventions to address human behavior near grizzly bears Grand Teton National Park faces significant challenges in mitigating vehicle-related risks to grizzly bears along a critical wildlife corridor within the Greater Yellowstone Ecosystem. Despite speed limits, drivers often fail to comply, increasing the likelihood of harmful encounters with wildlife. Our team employed an iterative design process, developing and testing a range of signage design prototypes to determine their effectiveness in reducing speeding. &nbsp; &nbsp; &nbsp; &nbsp;CLICK TO READ THE FULL CASE STUDY <img width="1440" height="1440" width_o="1440" height_o="1440" data-src="https://freight.cargo.site/t/original/i/f5888eb1f6ca6fcd1c5e078d2c46cbd49e7746b87fda5cff8800018d8faa1814/76FBD65B-58F0-4DAD-A56C-FE78BC1D61CE-3.JPG" data-mid="218646306" border="0" src="https://freight.cargo.site/w/1000/i/f5888eb1f6ca6fcd1c5e078d2c46cbd49e7746b87fda5cff8800018d8faa1814/76FBD65B-58F0-4DAD-A56C-FE78BC1D61CE-3.JPG" /> <img width="1440" height="1440" width_o="1440" height_o="1440" data-src="https://freight.cargo.site/t/original/i/43024a81320de9a45cf6d1fb2e1f8947770d9e507720a0f6839b5db81488e929/365C7B44-0D68-415D-A9CD-78EE457C3B62.JPG" data-mid="218646308" border="0" src="https://freight.cargo.site/w/1000/i/43024a81320de9a45cf6d1fb2e1f8947770d9e507720a0f6839b5db81488e929/365C7B44-0D68-415D-A9CD-78EE457C3B62.JPG" /> <img width="1440" height="1440" width_o="1440" height_o="1440" data-src="https://freight.cargo.site/t/original/i/185491c8f35a1abbab91c12168f7060042b0d2c0bf0b04e92e34136c705a2abd/B4334EDF-1717-48BF-96F1-808207A74E48.JPG" data-mid="218646310" border="0" src="https://freight.cargo.site/w/1000/i/185491c8f35a1abbab91c12168f7060042b0d2c0bf0b04e92e34136c705a2abd/B4334EDF-1717-48BF-96F1-808207A74E48.JPG" /> https://cccolab.org/FEATURED-WORK-2 Mon, 23 Sep 2024 18:11:08 +0000 CC CO–LAB https://cccolab.org/FEATURED-WORK-2 FEATURED WORK &nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Designing and testing Leave No Trace signage using research-based visual communication and outdoor recreation messaging principles <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/b7dbf9e161aef544d1493251f1d28c8c04bd08ba9483490ffc3ffdee4d9fcb99/IMG_4859.JPG" data-mid="223087732" border="0" src="https://freight.cargo.site/w/1000/i/b7dbf9e161aef544d1493251f1d28c8c04bd08ba9483490ffc3ffdee4d9fcb99/IMG_4859.JPG" /> Through a unique cross disciplinary collaboration, students in the Department of Design at the University Kansas and the Parks, Tourism, and Recreation Management Program at the University of Montana worked together—each employing their own expertise in either graphic design or recreation management—to design and test signage containing Leave No Trace messaging in Missoula, Montana's Conservation Lands. CLICK TO READ THE FULL CASE STUDY https://cccolab.org/MISSOULA-PARKS-AND-RECREATION Mon, 23 Sep 2024 18:11:10 +0000 CC CO–LAB https://cccolab.org/MISSOULA-PARKS-AND-RECREATION MISSOULA PARKS AND RECREATION ChallengePark managers face persistent challenges in influencing visitor behavior, including reducing the spread of invasive plant species and ensuring dogs are kept on-leash. While persuasive messaging strategies have been studied extensively, the role of graphic design in capturing visitor attention and motivating behavioral change remains underexplored. This study sought to determine whether graphic design elements could enhance the effectiveness of signage in a park setting. <img width="3219" height="1603" width_o="3219" height_o="1603" data-src="https://freight.cargo.site/t/original/i/4290b3525df6827a0e562c4b98c825c25c03ac19e35817fb7d9cd7adc8a3dfac/Shellhorn-Design_Outside_Page_49.png" data-mid="223105148" border="0" src="https://freight.cargo.site/w/1000/i/4290b3525df6827a0e562c4b98c825c25c03ac19e35817fb7d9cd7adc8a3dfac/Shellhorn-Design_Outside_Page_49.png" /> <img width="2347" height="1320" width_o="2347" height_o="1320" data-src="https://freight.cargo.site/t/original/i/8b4ee80950b54a33fe27dc4c12eed2f4883f03e03411e421ab2234c8904a7c2e/Shellhorn-Design_Outside_Page_48.png" data-mid="223105072" border="0" src="https://freight.cargo.site/w/1000/i/8b4ee80950b54a33fe27dc4c12eed2f4883f03e03411e421ab2234c8904a7c2e/Shellhorn-Design_Outside_Page_48.png" />Signage and messaging for the treatments were designed by students at the University of Kansas and University of Montana using MURAL, a online collaboration tool. ApproachThe study used an experimental design featuring six unique signage treatments deployed at a popular trailhead in Missoula, MT. These signs targeted two issues: Encouraging shoe-cleaning to limit the spread of invasive weedsPromoting compliance with leash regulations for dogs.Treatments incorporated diverse graphic design strategies, including high color contrast, large scale typography, and "typography as image." Researchers observed visitor attention and behavior to assess each design's effectiveness in meeting management goals. <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/4433f2a3dbceba02dca1af5bd4f789abc96f21cbec8e9d45db22f9307f450d39/IMG_4861.JPG" data-mid="223087786" border="0" alt="Sign Design by Keaton Flowers" data-caption="Sign Design by Keaton Flowers" src="https://freight.cargo.site/w/1000/i/4433f2a3dbceba02dca1af5bd4f789abc96f21cbec8e9d45db22f9307f450d39/IMG_4861.JPG" /> <img width="1600" height="2133" width_o="1600" height_o="2133" data-src="https://freight.cargo.site/t/original/i/ba0becad1bb2d8b4ed0b8cb940f90dc728ef90fc443e52a5514c7d149d059b03/Connor-O_Neill_Waysignage-Finals-1.jpg" data-mid="223087846" border="0" alt="Sign Design by Conor O'Neil" data-caption="Sign Design by Conor O'Neil" src="https://freight.cargo.site/w/1000/i/ba0becad1bb2d8b4ed0b8cb940f90dc728ef90fc443e52a5514c7d149d059b03/Connor-O_Neill_Waysignage-Finals-1.jpg" /> <img width="1600" height="2133" width_o="1600" height_o="2133" data-src="https://freight.cargo.site/t/original/i/e612b5bca7ee9c8eafe541f4527573b5481f8591868e72f1fc286bd33790edac/Connor-O_Neill_Waysignage-Finals-2.jpg" data-mid="223087847" border="0" alt="Sign Design by Conor O'Neil" data-caption="Sign Design by Conor O'Neil" src="https://freight.cargo.site/w/1000/i/e612b5bca7ee9c8eafe541f4527573b5481f8591868e72f1fc286bd33790edac/Connor-O_Neill_Waysignage-Finals-2.jpg" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/b978bb4995a70943c666ca4bef83599f26d584d4ea9b6a1b4ab17c125cb24217/IMG_4865.JPG" data-mid="223087788" border="0" alt="Sign Design by Lilly Booth" data-caption="Sign Design by Lilly Booth" src="https://freight.cargo.site/w/1000/i/b978bb4995a70943c666ca4bef83599f26d584d4ea9b6a1b4ab17c125cb24217/IMG_4865.JPG" /> <img width="2427" height="1365" width_o="2427" height_o="1365" data-src="https://freight.cargo.site/t/original/i/28b745bea917b53453b4bef4864864453b4bbca6d2c2c56fedbc5507ac617530/Shellhorn-Design_Outside_Page_46.png" data-mid="223105095" border="0" src="https://freight.cargo.site/w/1000/i/28b745bea917b53453b4bef4864864453b4bbca6d2c2c56fedbc5507ac617530/Shellhorn-Design_Outside_Page_46.png" /> <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/664f97cefcd2bcd5d7e354723c9cc6be20f759c0cdc7ab4efa1ec76dbb12e51e/Shellhorn-Design_Outside_Page_60.png" data-mid="223105055" border="0" src="https://freight.cargo.site/w/1000/i/664f97cefcd2bcd5d7e354723c9cc6be20f759c0cdc7ab4efa1ec76dbb12e51e/Shellhorn-Design_Outside_Page_60.png" /> FindingsSigns with bold graphic design elements (e.g., high contrast and integrated typography) were the most effective in capturing attention and influencing behavior for both issues. Administrative-style signs emphasizing authority also captured attention but were less effective in altering behavior. Successful designs engaged visitors through a combination of visual appeal and clear messaging.Successfully capturing the attention of visitors (even just a glance) increased their likelihood of using the shoe brush by over 85x. The most successful signage treatment increased leash compliance by 33% compared to the traditional agency signage. <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/bf9f3ef8e72466a3a140fdee00016415b43ed490fc4a04417c57f250b70316a7/IMG_4846.JPG" data-mid="223087781" border="0" alt="&quot;Type as Image&quot; sign designs by Caroline Thomas" data-caption="&quot;Type as Image&quot; sign designs by Caroline Thomas" src="https://freight.cargo.site/w/1000/i/bf9f3ef8e72466a3a140fdee00016415b43ed490fc4a04417c57f250b70316a7/IMG_4846.JPG" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/fb3f0ccfe2a895e8715618121c9cdf3be4a4d8285c59565b62ea37cc41d53450/IMG_4848.JPG" data-mid="223087783" border="0" src="https://freight.cargo.site/w/1000/i/fb3f0ccfe2a895e8715618121c9cdf3be4a4d8285c59565b62ea37cc41d53450/IMG_4848.JPG" /> Findings Attention is Key: Capturing visitor attention increases the likelihood of behavioral change, especially when visitors take time to process the sign’s message. Balance Matters: Effective signs blend authority with creativity, leveraging both administrative cues and compelling design features. Design Techniques Influence Behavior: Graphic design elements, such as "typography as image" and strategic use of color, can drive behavior change by making messages more engaging and memorable. <img width="1600" height="2133" width_o="1600" height_o="2133" data-src="https://freight.cargo.site/t/original/i/4a5e5baadf7a80d94b1da1a05ac0144e1096f1612272d868fc53e46b12bb14c3/FinalmissoulasignsCT-Shoes.jpg" data-mid="223087849" border="0" src="https://freight.cargo.site/w/1000/i/4a5e5baadf7a80d94b1da1a05ac0144e1096f1612272d868fc53e46b12bb14c3/FinalmissoulasignsCT-Shoes.jpg" /> https://cccolab.org/GRAND-TETON-BEAR-SAFETY-SIGNAGE Mon, 23 Sep 2024 18:11:09 +0000 CC CO–LAB https://cccolab.org/GRAND-TETON-BEAR-SAFETY-SIGNAGE GRAND TETON BEAR SAFETY SIGNAGE ChallengeGrand Teton National Park faces significant challenges in mitigating vehicle-related risks to grizzly bears along a critical wildlife corridor within the Greater Yellowstone Ecosystem. Despite speed limits, drivers often fail to comply, increasing the likelihood of harmful encounters with wildlife. This project addressed a gap in understanding how graphic design can influence driver behavior to support conservation goals, focusing on reducing vehicle speeds. <img width="6155" height="4103" width_o="6155" height_o="4103" data-src="https://freight.cargo.site/t/original/i/e63c0af1dd526eb7d28a438f2ee5f20160875f9de0cc481027b03a6597200f89/zac-porter-ALQsxbfecmc-unsplash.jpg" data-mid="223084616" border="0" src="https://freight.cargo.site/w/1000/i/e63c0af1dd526eb7d28a438f2ee5f20160875f9de0cc481027b03a6597200f89/zac-porter-ALQsxbfecmc-unsplash.jpg" /> <img width="3418" height="2008" width_o="3418" height_o="2008" data-src="https://freight.cargo.site/t/original/i/5545134ef3b1a9976642afa855759ac885fb3afbe12fbb089d11a5d0c177d582/32523447260_94ba23e78f_o.jpg" data-mid="223084509" border="0" src="https://freight.cargo.site/w/1000/i/5545134ef3b1a9976642afa855759ac885fb3afbe12fbb089d11a5d0c177d582/32523447260_94ba23e78f_o.jpg" /> ApproachOur team employed an iterative design process, developing and testing a range of prototype signs in situ to determine their effectiveness in reducing speeding. Five sign treatments were selected for comparison against a control (no sign).”The evaluation incorporated data from speed monitoring equipment, with binary logistic regression used to analyze factors influencing speed compliance, such as vehicle type, following distance, commuting patterns, time of day, and environmental conditions. The signs varied in design, messaging, and tone, including regulatory and non-regulatory approaches, with some leveraging social norms and evocative visual elements to influence driver behavior. <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/378113dd75b3fdc2759f3e3558beea6f793f438e6a59d1ff71fb7a6a3d604b41/IMG_4338.JPG" data-mid="223052702" border="0" src="https://freight.cargo.site/w/1000/i/378113dd75b3fdc2759f3e3558beea6f793f438e6a59d1ff71fb7a6a3d604b41/IMG_4338.JPG" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/8b015f7a6d93cfe1b0d83ebbc676a5088224fc0ba544bf6107263bad3986915f/IMG_4431.JPG" data-mid="223052649" border="0" src="https://freight.cargo.site/w/1000/i/8b015f7a6d93cfe1b0d83ebbc676a5088224fc0ba544bf6107263bad3986915f/IMG_4431.JPG" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/d1f76bb4279d536e0fa4a38ff563271682fbb3ef6794db34f668e87a1d4bc7b1/IMG_4449.JPG" data-mid="223052684" border="0" src="https://freight.cargo.site/w/1000/i/d1f76bb4279d536e0fa4a38ff563271682fbb3ef6794db34f668e87a1d4bc7b1/IMG_4449.JPG" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/afcab210cb2040297b5ac99d9089fd40e68724c8c465c64d749e29e8b464c8f6/IMG_4469.JPG" data-mid="223087345" border="0" src="https://freight.cargo.site/w/1000/i/afcab210cb2040297b5ac99d9089fd40e68724c8c465c64d749e29e8b464c8f6/IMG_4469.JPG" /> <img width="720" height="492" width_o="720" height_o="492" data-src="https://freight.cargo.site/t/original/i/c4a48f70bb35e983fb759c2dfa5924ff356879d9bdbd4abbb597994e0a4f2b18/SIGN_SKETCHES_5_19_24_Page_1.png" data-mid="223079811" border="0" alt="Sketched sign prototypes from an early brainstorming session" data-caption="Sketched sign prototypes from an early brainstorming session" src="https://freight.cargo.site/w/720/i/c4a48f70bb35e983fb759c2dfa5924ff356879d9bdbd4abbb597994e0a4f2b18/SIGN_SKETCHES_5_19_24_Page_1.png" /> <img width="720" height="477" width_o="720" height_o="477" data-src="https://freight.cargo.site/t/original/i/6e788bf8159b6a16f2f2d1aa2cd72fc018c9c30ea91f0572e9bdb51faa6dd433/SIGN_SKETCHES_5_19_24_Page_8.png" data-mid="223079804" border="0" src="https://freight.cargo.site/w/720/i/6e788bf8159b6a16f2f2d1aa2cd72fc018c9c30ea91f0572e9bdb51faa6dd433/SIGN_SKETCHES_5_19_24_Page_8.png" /> <img width="720" height="488" width_o="720" height_o="488" data-src="https://freight.cargo.site/t/original/i/d3dca2ae0499a504bb05e94d6d907b77214d3371cecf4e965d07ed72cab3010e/SIGN_SKETCHES_5_19_24_Page_6.png" data-mid="223079806" border="0" src="https://freight.cargo.site/w/720/i/d3dca2ae0499a504bb05e94d6d907b77214d3371cecf4e965d07ed72cab3010e/SIGN_SKETCHES_5_19_24_Page_6.png" /> <img width="720" height="484" width_o="720" height_o="484" data-src="https://freight.cargo.site/t/original/i/360611ba86735ef59678b267ba77ad666076ccc7a00bed45099d4e29b9c27fb5/SIGN_SKETCHES_5_19_24_Page_5.png" data-mid="223079807" border="0" src="https://freight.cargo.site/w/720/i/360611ba86735ef59678b267ba77ad666076ccc7a00bed45099d4e29b9c27fb5/SIGN_SKETCHES_5_19_24_Page_5.png" /> <img width="720" height="487" width_o="720" height_o="487" data-src="https://freight.cargo.site/t/original/i/37528da2ba56e1a6a52a2ce118d6c4e9451fbc562cea0f6fbe0c77b84369090f/SIGN_SKETCHES_5_19_24_Page_4.png" data-mid="223079808" border="0" src="https://freight.cargo.site/w/720/i/37528da2ba56e1a6a52a2ce118d6c4e9451fbc562cea0f6fbe0c77b84369090f/SIGN_SKETCHES_5_19_24_Page_4.png" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/7f0a1ff7f28b4980ab1972457db8125ca5bf08792590082dc2750275ef28f1a5/IMG_4279.JPG" data-mid="223052506" border="0" src="https://freight.cargo.site/w/1000/i/7f0a1ff7f28b4980ab1972457db8125ca5bf08792590082dc2750275ef28f1a5/IMG_4279.JPG" /> <img width="4000" height="2708" width_o="4000" height_o="2708" data-src="https://freight.cargo.site/t/original/i/eb126106a0ab6254d6e45173cadcfa5129ddbae87b465fe38ef1cd1754b62500/site_graphic.png" data-mid="223084506" border="0" alt="Map of the sign location and sites where vehicle speeds were recorded." data-caption="Map of the sign location and sites where vehicle speeds were recorded." src="https://freight.cargo.site/w/1000/i/eb126106a0ab6254d6e45173cadcfa5129ddbae87b465fe38ef1cd1754b62500/site_graphic.png" /> Findings: Immediate Impact The most effective sign reduced the odds of speeding by 35% at the impact site (100 meters from the sign).&nbsp;This sign employed a social normative message combined with an innovative design aesthetic, featuring child-friendly illustration styles and typography reminiscent of a children’s book.&nbsp;The approachable, non-authoritative tone encouraged drivers to comply voluntarily, demonstrating the power of pairing unconventional graphics with conservation messaging. <img width="2267" height="2888" width_o="2267" height_o="2888" data-src="https://freight.cargo.site/t/original/i/2b5ceccc119937400a5a679b298f19ce69cd16cefcfeb127fa2c88ff4bd8fd1e/IMG_4465.png" data-mid="223087300" border="0" alt="The &quot;Sad Bear&quot; prototype designed with childrens picture books in mind as a strategy to capture attention and keep drivers from speeding." data-caption="The &quot;Sad Bear&quot; prototype designed with childrens picture books in mind as a strategy to capture attention and keep drivers from speeding." src="https://freight.cargo.site/w/1000/i/2b5ceccc119937400a5a679b298f19ce69cd16cefcfeb127fa2c88ff4bd8fd1e/IMG_4465.png" /> Sustained Impact Another effective sign reduced the odds of speeding by 20% further down the corridor (3.7 kilometers from the installation)&nbsp;It successfully decreased the number of reckless drivers (&gt;15 MPH over the speed limit) by 4 to 7 per daycompared to control conditions. This sign adopted a non-regulatory message, emphasizing the presence of grizzlies, particularly a mother and cub, through WPA-inspired typography&nbsp;and a solemn, evocative illustration of the bears. The design’s association with the National Park Service’s heritage branding further reinforced credibility and resonance with drivers. <img width="2002" height="1125" width_o="2002" height_o="1125" data-src="https://freight.cargo.site/t/original/i/f79a793a34b5e1cdf3c40e3ad3f687467372ab88da58a27b4383805d80678aaa/Picture1.png" data-mid="223087382" border="0" src="https://freight.cargo.site/w/1000/i/f79a793a34b5e1cdf3c40e3ad3f687467372ab88da58a27b4383805d80678aaa/Picture1.png" /> <img width="1600" height="986" width_o="1600" height_o="986" data-src="https://freight.cargo.site/t/original/i/947072af16d2ff667d820c1de91d23b4be8e8d2e49e64461d40f6a087f37142e/ROAD_SIGNS_FINALS_SM_Page_09.jpg" data-mid="223079766" border="0" alt="The most successful sign employed a combination of strategies we learned from the initial testing phase. This sign was designed entirely on site." data-caption="The most successful sign employed a combination of strategies we learned from the initial testing phase. This sign was designed entirely on site." src="https://freight.cargo.site/w/1000/i/947072af16d2ff667d820c1de91d23b4be8e8d2e49e64461d40f6a087f37142e/ROAD_SIGNS_FINALS_SM_Page_09.jpg" /> InsightsKey findings underscore the importance of combining graphic design and social science to influence behavior: Social Norm Messaging: Emphasizing community standards around safe driving proved highly persuasive. Integrated Graphics and Text: Designs that blended visual and verbal cues effectively captured attention and conveyed urgency. Emotional and Iconic Imagery: The use of bears in a way that elicited empathy (e.g., a mother protecting her cub) fostered emotional connection and encouraged compliance. Iterative Design: Prototyping and testing in situ allowed for the development of site-specific solutions tailored to driver behavior and environmental conditions. <img width="3300" height="2550" width_o="3300" height_o="2550" data-src="https://freight.cargo.site/t/original/i/73f111ce0dcd02d94c2253bcf0f9b6080c3bd430f2427345b752267bb32deeba/POSTER_METHODS_ROAD_SIGNS_Page_3.png" data-mid="223079777" border="0" src="https://freight.cargo.site/w/1000/i/73f111ce0dcd02d94c2253bcf0f9b6080c3bd430f2427345b752267bb32deeba/POSTER_METHODS_ROAD_SIGNS_Page_3.png" /> <img width="3300" height="2550" width_o="3300" height_o="2550" data-src="https://freight.cargo.site/t/original/i/61ba08d88b51a8c453b49e322cdc5b095623e01ce877f175a71659afe821511d/POSTER_METHODS_ROAD_SIGNS_Page_1.png" data-mid="223079779" border="0" src="https://freight.cargo.site/w/1000/i/61ba08d88b51a8c453b49e322cdc5b095623e01ce877f175a71659afe821511d/POSTER_METHODS_ROAD_SIGNS_Page_1.png" /> https://cccolab.org/TOWGOTEE-PASS-GALLERY-INTERVENTION Mon, 23 Sep 2024 18:11:10 +0000 CC CO–LAB https://cccolab.org/TOWGOTEE-PASS-GALLERY-INTERVENTION TOWGOTEE PASS GALLERY INTERVENTIONChallengeVisitor-wildlife conflict is a pressing issue in the Greater Yellowstone Ecoregion (GYE), with grizzly bear encounters near roadways posing significant risks to both humans and animals. Despite the dangers, many visitors seek close interactions with bears, leading to unsafe behaviors such as leaving vehicles to approach wildlife. Traditional messaging has struggled to address this “bear blindness,” necessitating a design-focused reevaluation of roadside bear safety signage. <img width="6711" height="3775" width_o="6711" height_o="3775" data-src="https://freight.cargo.site/t/original/i/ae35d48e6ba88dde4c1a05b6de7e889042581740239499cc5991156e5fc9c1a6/48876322178_3a0b3e5ab9_o.jpg" data-mid="223123098" border="0" src="https://freight.cargo.site/w/1000/i/ae35d48e6ba88dde4c1a05b6de7e889042581740239499cc5991156e5fc9c1a6/48876322178_3a0b3e5ab9_o.jpg" /> ApproachThis project explored the design and messaging strategies of bear safety signage using the Personal Response Tour (PRT) methodology. Researchers presented a gallery of prototype signs employing diverse creative approaches to visitors, gathering qualitative reflections on their perceptions of design effectiveness. Prototypes varied in typography, color, imagery, messaging tone, and integration with agency branding. Feedback was analyzed thematically to identify key design principles that maximize roadside safety messaging. <img width="2854" height="3206" width_o="2854" height_o="3206" data-src="https://freight.cargo.site/t/original/i/ca1aae2f712bfb64ce9fa0e482d475ca7a22e5a09007d581bf4302afdcd60cce/IMG_9832.JPG" data-mid="223129652" border="0" src="https://freight.cargo.site/w/1000/i/ca1aae2f712bfb64ce9fa0e482d475ca7a22e5a09007d581bf4302afdcd60cce/IMG_9832.JPG" />Our team walked visitors through a gallery of prototype signs employing diverse creative approaches and gathered qualitative reflections on their perceptions of design effectiveness. <img width="4000" height="2708" width_o="4000" height_o="2708" data-src="https://freight.cargo.site/t/original/i/7be410dd822d3c0dfd27488ad8be03145526f975138d223b5200031849ccf3c9/gallery_study_graphic.png" data-mid="223129594" border="0" src="https://freight.cargo.site/w/1000/i/7be410dd822d3c0dfd27488ad8be03145526f975138d223b5200031849ccf3c9/gallery_study_graphic.png" />FindingsThree critical design principles emerged: Legibility in Roadside Contexts:Signs must ensure quick comprehension by drivers and pedestrians. High-contrast text, simple typography, and strategic placement were highlighted as essential. Telegraphic Messaging:Concise, action-oriented language (e.g., “Stay in Your Car!”) was most effective in communicating urgent safety behaviors. Authority and Branding:Integration with recognizable agency visual branding, such as logos and color schemes, bolstered trust and compliance. <img width="3300" height="2550" width_o="3300" height_o="2550" data-src="https://freight.cargo.site/t/original/i/6b74375f28b6d154f263acc7379ee3c51f6931254f993d01e1f6334515174f42/POSTER_METHODS_GALLERY_SIGNS.png" data-mid="223129712" border="0" src="https://freight.cargo.site/w/1000/i/6b74375f28b6d154f263acc7379ee3c51f6931254f993d01e1f6334515174f42/POSTER_METHODS_GALLERY_SIGNS.png" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/a8000b016a1849d2ce9a1dd1e0faea9352f6cc4592463b99c6a3bb33095b00df/IMG_9743.JPG" data-mid="223129748" border="0" src="https://freight.cargo.site/w/1000/i/a8000b016a1849d2ce9a1dd1e0faea9352f6cc4592463b99c6a3bb33095b00df/IMG_9743.JPG" /> <img width="3600" height="5400" width_o="3600" height_o="5400" data-src="https://freight.cargo.site/t/original/i/34331d0f2abc71e1956c4091c93ba66be121af161fd8328146245bbbad08588d/NEW_SIGN.png" data-mid="223130091" border="0" src="https://freight.cargo.site/w/1000/i/34331d0f2abc71e1956c4091c93ba66be121af161fd8328146245bbbad08588d/NEW_SIGN.png" /> The team designed a final sign based on the visitor feedback on authority, aesthetics and messaging. https://cccolab.org/GRAND-CANYON-STAY-ON-TRAIL-SIGNAGE Mon, 23 Sep 2024 18:11:11 +0000 CC CO–LAB https://cccolab.org/GRAND-CANYON-STAY-ON-TRAIL-SIGNAGE GRAND CANYON STAY ON TRAIL SIGNAGE ChallengePark managers at Grand Canyon National Park face ongoing challenges in encouraging visitors to stay on designated trails, a crucial practice for visitor safety and minimizing erosion. While research on persuasive messaging strategies has advanced, the specific role of graphic design in effectively capturing attention and motivating behavioral adherence remains underexplored. This study aimed to evaluate whether graphic design elements, such as color, typography, and imagery, could enhance the effectiveness of signage in promoting trail stewardship and influencing visitor behavior. <img width="1440" height="1439" width_o="1440" height_o="1439" data-src="https://freight.cargo.site/t/original/i/7242b29ef383dce325eb11f0f84ef88d89f005f912acb0157f84327ab55b3fee/REKD8995.JPG" data-mid="223131916" border="0" src="https://freight.cargo.site/w/1000/i/7242b29ef383dce325eb11f0f84ef88d89f005f912acb0157f84327ab55b3fee/REKD8995.JPG" /> <img width="1440" height="1440" width_o="1440" height_o="1440" data-src="https://freight.cargo.site/t/original/i/be178f05f0c941aca4fe2f5b2145c66719cd1ebd5bbf26c3c544f94b906f2c62/GANY0988.JPG" data-mid="223131918" border="0" src="https://freight.cargo.site/w/1000/i/be178f05f0c941aca4fe2f5b2145c66719cd1ebd5bbf26c3c544f94b906f2c62/GANY0988.JPG" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/032ef9e9cbcfc92b6993f090a8a0ab43823a6ebb5533b7a0493552ebd7a397cd/IMG_0702.JPG" data-mid="223130693" border="0" src="https://freight.cargo.site/w/1000/i/032ef9e9cbcfc92b6993f090a8a0ab43823a6ebb5533b7a0493552ebd7a397cd/IMG_0702.JPG" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/4bae2674b75b532e5440c9d8d34adf5c10d23eea999c9621a9983b14ebf1db43/IMG_0593.JPG" data-mid="223130683" border="0" src="https://freight.cargo.site/w/1000/i/4bae2674b75b532e5440c9d8d34adf5c10d23eea999c9621a9983b14ebf1db43/IMG_0593.JPG" /> <img width="2568" height="3600" width_o="2568" height_o="3600" data-src="https://freight.cargo.site/t/original/i/8dae3c8ea7163c3df9e456d168fdd94f946fc3bfa4cd4310978b9f0c3e9e567b/Final_Grand_Canyon_Signs_0218294.jpg" data-mid="223132101" border="0" src="https://freight.cargo.site/w/1000/i/8dae3c8ea7163c3df9e456d168fdd94f946fc3bfa4cd4310978b9f0c3e9e567b/Final_Grand_Canyon_Signs_0218294.jpg" /> <img width="2688" height="3600" width_o="2688" height_o="3600" data-src="https://freight.cargo.site/t/original/i/02aca70a5e5c57efbfcc63e621c9aab111f9c335efdbde4dcb4793a3349a494a/Final_Grand_Canyon_Signs_0118295.jpg" data-mid="223132102" border="0" src="https://freight.cargo.site/w/1000/i/02aca70a5e5c57efbfcc63e621c9aab111f9c335efdbde4dcb4793a3349a494a/Final_Grand_Canyon_Signs_0118295.jpg" /> https://cccolab.org/CONTACT Mon, 23 Sep 2024 18:11:07 +0000 CC CO–LAB https://cccolab.org/CONTACT Founders <img width="1384" height="1460" width_o="1384" height_o="1460" data-src="https://freight.cargo.site/t/original/i/9d02236f824bd61a06c8c1969e1b6bacbb67c9559b3fe8df9be9972303d7b9ef/Screenshot-2024-12-09-at-9.12.52PM.jpg" data-mid="223132293" border="0" src="https://freight.cargo.site/w/1000/i/9d02236f824bd61a06c8c1969e1b6bacbb67c9559b3fe8df9be9972303d7b9ef/Screenshot-2024-12-09-at-9.12.52PM.jpg" />Will RiceAssistant of Outdoor Recreation and Wildland Management Parks, Tourism, &amp; Recreation Management Program, Department of Society &amp; Conservation University of Montana william.rice@umontana.edu <img width="1388" height="1462" width_o="1388" height_o="1462" data-src="https://freight.cargo.site/t/original/i/9e3ad93a73808f2ccd884d11746486bc8cc1d02f110315625773e6c310fbb275/Screenshot-2024-12-09-at-9.13.08PM.jpg" data-mid="223132292" border="0" src="https://freight.cargo.site/w/1000/i/9e3ad93a73808f2ccd884d11746486bc8cc1d02f110315625773e6c310fbb275/Screenshot-2024-12-09-at-9.13.08PM.jpg" />Jeremy ShellhornProfessor of&nbsp; Visual Communication Design Department&nbsp; of Design, School of Architecture &amp; Design&nbsp; University of Kansas jeshellh@ku.edu Friends of&nbsp; the&nbsp; Co-Lab <img width="1384" height="1460" width_o="1384" height_o="1460" data-src="https://freight.cargo.site/t/original/i/f558869dc03e1a968e8af48ab655d1620d61047f595cf1d5b0027a031b867ba4/Derrick-Canva-1.png" data-mid="223861158" border="0" src="https://freight.cargo.site/w/1000/i/f558869dc03e1a968e8af48ab655d1620d61047f595cf1d5b0027a031b867ba4/Derrick-Canva-1.png" />Derrick TaffAssociate Professor in the Recreation, Park and Tourism Management College of Health and Human Development Penn State University Click here to learn more about Derek and his work. https://cccolab.org/ABOUT-US Mon, 23 Sep 2024 18:11:07 +0000 CC CO–LAB https://cccolab.org/ABOUT-US Hey there! We are the Conservation Communication Collaborative (CC-Co-lab for short) <img width="444" height="443" width_o="444" height_o="443" data-src="https://freight.cargo.site/t/original/i/f6016327d94ceed65124c64decd54409880bd2749d8db1bf324db504653a3054/CCCOLAB_Green_Gold.png" data-mid="223862202" border="0" data-scale="58" src="https://freight.cargo.site/w/444/i/f6016327d94ceed65124c64decd54409880bd2749d8db1bf324db504653a3054/CCCOLAB_Green_Gold.png" /> We are certified signage nerds and our mission is to combine social science and design expertise to create research-driven, visually impactful signage that inspires responsible recreation and supports stewardship on public lands. The CC-CoLab is an interdisciplinary team led by Dr. Will Rice, Assistant Professor of Outdoor Recreation and Wildland Management at the University of Montana, and Jeremy Shellhorn, Professor of Visual Communication Design at the University of Kansas. With roots in Leave No Trace (LNT) principles, both Rice and Shellhorn serve as Leave No Trace Scientists, combining decades of expertise in recreation behavior and design communication.We’re proud of our research-driven approach, leaning into peer-reviewed studies like “The impact of graphic design on attention capture and behavior among outdoor recreationists: Results from an exploratory persuasive signage experiment”&nbsp;to ensure our designs are grounded in science and achieve measurable results. Core questions within our research agenda include: How can messaging and design be utilized, in concert, to target engrained ill-advised behaviors in parks? What is the role of information hierarchy in influencing visitor attention capture and behavior? How does image strategy (e.g., symbolic to iconic) and typography impact the perceived authority of the message? To what extent does brand identity and brand heritage influence visitor attention capture and behavior? How can universal (international) symbols in parks be improved to better communicate to visitors? How can signage design be utilized to create a sense of welcoming and belonging in parks? What are the roles of signage placement, material, and construction in influencing visitor attention capture and behavior? –&nbsp;– – – – – – –&nbsp;– – – – – – –&nbsp;– – – – – – –&nbsp;– – – – – – – Press CoverageOur work has garnered attention, including: Could more creative road signs help protect grizzly bears? Wyoming Public Media UM student researchers create trailhead signs with impact NBC Montana – – – – – – – –&nbsp;– – – – – – –&nbsp;– – – – – – –&nbsp;– – – – – – – Project Partners We have been fortunate to work with: <img width="2408" height="400" width_o="2408" height_o="400" data-src="https://freight.cargo.site/t/original/i/941ef7ff422d853311d85e26af69bdf74c98ac66c8a0f6fca5a293eae84237a4/logos.png" data-mid="222909821" border="0" src="https://freight.cargo.site/w/1000/i/941ef7ff422d853311d85e26af69bdf74c98ac66c8a0f6fca5a293eae84237a4/logos.png" /> <img width="1006" height="341" width_o="1006" height_o="341" data-src="https://freight.cargo.site/t/original/i/036b635bbabe398313d26f1f606c4f1b5ceea67a650f822dec01ebcb2668fb4e/ArcD_KUHorz_293Blk.png" data-mid="223863077" border="0" src="https://freight.cargo.site/w/1000/i/036b635bbabe398313d26f1f606c4f1b5ceea67a650f822dec01ebcb2668fb4e/ArcD_KUHorz_293Blk.png" /> <img width="5606" height="3616" width_o="5606" height_o="3616" data-src="https://freight.cargo.site/t/original/i/115283c82348c568de936590d232ac6bbc0ca48491fe812c37bbe822066c4fcc/Logo_WARM.png" data-mid="223863076" border="0" src="https://freight.cargo.site/w/1000/i/115283c82348c568de936590d232ac6bbc0ca48491fe812c37bbe822066c4fcc/Logo_WARM.png" /> <img width="336" height="150" width_o="336" height_o="150" data-src="https://freight.cargo.site/t/original/i/c2edefca4c891c0b9f034899ac90b182f3fa97a4abcb16898ff7e6fb04b6a9a7/download.jpeg" data-mid="223863085" border="0" src="https://freight.cargo.site/w/336/i/c2edefca4c891c0b9f034899ac90b182f3fa97a4abcb16898ff7e6fb04b6a9a7/download.jpeg" />